I started out in Dallas at DDB/Tracey Locke where I hustled TV, print and radio, aka the usual suspects. There, I also did a good amount of outdoor and in-store PoP. I spent a lot of my early days introducing new drinks for Pepsi, basically creating brands from scratch.
I moved to New York City in 1996, to get experience in the “big leagues.” I did more print and TV at Mezzina Brown and Grey. After a few years, I moved to Deutsch to do DM and loved it. Something not a lot of people know about me: in college, before I discovered my passion was advertising, I was a chemical engineering major; the analytical aspects of DM scratched my neglected right brain itch. I loved the intricacies of production, as well as seeing the power of word choice come to life through version testing. Tragically nerdy, I know, but it’s true.
My love for DM lead me to Digitas. It was fun using my branding and campaign creation skills in such a results focused environment. This led to a natural progression to doing digital work.
I cut my digital teeth on animated gifs and button copy, but as always, with the brand in mind. As I began doing bigger projects such as rich-media banners, microsites, and just plain old big sites, I realized that the skills I’d acquired through out my career made me perfectly suited to work in the dawning brave new digital world. It’s no longer enough to know one area, such as TV or social, we need to know it all.
GSD&M was a creative nirvana, we had incredible freedom to create. But as Peter Parker’s uncle Ben said, “With great power there must also come — great responsibility!” The creative freedom drove me to create better and better work. After all, my clients were trusting me to do the right thing for their business, and I took that very seriously. I believe that’s why my partner and I did so well—because when it’s all riding on your shoulders, good isn’t good enough.
Leaving GSD&M for R/GA wasn’t easy but I knew I had to do it in order to add a new arrow to my creative quiver – social-first marketing. It was a great experience and I was surrounded by some of the best in the business. I learned a great deal and helped some young creatives get their feet under them.
Now I’m ready for my next adventure wherever and whatever that may take me.
On the personal side, I love playing and coaching soccer. I love stories — written, filmed, told, sung, acted, whatever. I’m a huge Texas Longhorn football fan. Video games are my crack. I’m a tech geek who builds his own computers. I love watching my kids grow and I’m very proud of my wife who’s an editor and writer with bestsellers on her resumé. I also like dogs.