Namco Bandai E3

Our NAMCO BANDAI E3 2011 efforts ranged from the booth design to a holistic social engagement strategy. Our goal was to take an industry only event and make it accessible to gaming fans around the world. It was a massive project and we pulled it off in just four months. Here’s a short list of what we did: designed and built a killer booth, shot four teaser videos that received hundreds of thousands of hits on YouTube, shot, edited and broadcast over 30 videos in near real time from E3 itself, incorporated Facebook and Twitter, and earned amazing results for all our efforts.