Carpe Vacay

From the GSD&M PR department:

Americans leave an average of 9.2 days of vacation per person on the table every year. It’s time we reverse this trend. It’s time we Carpe Vacay!

The Southwest Airlines Carpe Vacay campaign is a call to arms that says there’s no better time than now to use your vacation days and do that thing you’ve always wanted to do but couldn’t afford to.

Rather than focus on destinations, Carpe Vacay focuses on the activities people do on vacation. More importantly, we highlight a moment of human truth about each vacation that marks the emotional reasons people are on vacation.

So get out there and seize your vacation with Southwest Airlines!